Personal Brand or Corporate Brand; How To Choose.
Coming to a final decision of how to professionally present oneself to the world can prove to be a confusing task. You certainly have multiple questions running through your mind and seeking clear answers; Should I have a personal brand? Do I need a personal brand? What’s the...
Why Fashion Nova was Built on Shopify
Fashion Nova (www.fashionnova.com) is one of the world’s leading fast-fashion and lifestyle companies known for delivering the season’s hottest looks to millions of consumers across the world. It is a Los Angeles-based e-commerce firm that basically operates...
The 27 Common Causes Of Brand Failure
“What is wrong with us?! But we’ve done everything possible!” — This is an emotional question on the lips of many business owners whose business keeps taking a nosedive.
Earlier on Branditechture Blog, we identified ways in which you can align your brand...
How To Align Your Brand With Your Brand Strategy
The inability of a brand to keep an alignment with its brand strategy is why most brand strategies fail. As one might expect, the difficulty in aligning your brand with your brand strategy is often due to one or a combo of more than one problem, but we have identified some...
Factors To Consider When Naming A Brand
A brand name is often the first thing that people come in contact with. It presents you with a golden opportunity to make a good first impression.
The real question remains whether you want your target audience’s first encounter with your brand to be original,...
Important Website And Apps For Live Updates On BBN Season 7 (Level Up)
Everyone at Branditechture loves Big Brother Naija (a.k.a BBN, BB Naija) because there are loads of branding and content marketing lessons to learn from the award-winning reality TV show, and that’s why we have a dedicated page on our website for all Big Brother Season...
Brand Ambassador vs Brand Influencer — 3 Main Differences
Influencer marketing primarily involves the use of brand influencers and brand ambassadors. However, as different as these two terms may sound, a lot of people still do not know their difference, and as a result, inadvertently mixing up their roles.
According to a BigCommerce...
How A Brand Ambassador Can Help Grow Your Company
2019 was a great year for Tiger Woods. He got his 15th major win, and also won his fifth Master’s.
This was a huge moment for Tiger Woods, but he wasn’t the only one winning and celebrating.
Shortly after Tiger Woods was declared victorious, Nike dropped a video...
The Ultimate WordPress Website Pre-launch Checklist
Every day, thousands of WordPress-based websites are released into the World Wide Web. However, the majority of those websites are just like any other website; they end up at the bottom of the pecking order, and they suffer from having very little to no influence.
I...
How To Set Up A Successful Brand Ambassador Program
In my experience as a marketer, I have seen so many entrepreneurs complain of little to no sales, but by the time we take a closer look, we often find out that only a very few people really know what the brand is about. A brand ambassador program can help to solve this...