Exploring Business Growth with CRM Software
In modern business, customer management is vital for success. As businesses expand, handling more customers becomes tougher but essential. Onboarding new customers can strain services, hinder sales, and lower satisfaction. To tackle this challenge, businesses rely on CRM...
The British Airways Billboard That Tracks Airplanes Flying Over
The sky is truly the the limit as a British Airways advertising campaign from 2013 showed us. The ad campaigned titled “#lookup“, which was created by the popular marketing agency, OgilvyOne, stretched the boundaries of billboard advertising by combining old and...
The Top 7 Essential Elements Every Small Website Needs
Just imagine a prospective client or customer landing on your website for their very first time. Your website has a few seconds to create an impression. In the world of websites, the first impression is often the last impression. That is to say that their first experiences...
How to Build and Grow a Unique Brand
As thousands of businesses try to make a name for themselves worldwide, building a unique brand identity has become crucial for your business to stand out and distinguish itself from other competitors.
“Brand” and ”Logo” are two very different terms, yet...
Improve Your Social Media Brand’s Health With These 5 techniques
Brand health is a metric that measures how customers perceive and interact with your company. So if you want to know how healthy your brand is, look no further than social media, where someone, somewhere, will be talking about it.
Mike Baglietto, global head of market...
Can’t Seem to Brainstorm Effectively for Creativity? Here’s a Way Out!
‘Brainstorming’ was invented in the 1950s by Alex Osborn. Osborn claimed that brainstorming is 50% more productive than thinking alone. But is that really the case? Here’s why aggressive brainstorming doesn’t work and what you can do instead.
Call it...
Treating Customers Like You Met at a Party: Crazy Lead Conversion Secrets
As opposed to interrogative surveys, conversational marketing produces better data, insights, and ultimately, better lead conversion results. This was the key message from a recent panel session carried out by popular marketing publication, The Drum.
Epiphany RBC’s...
Best WordPress Themes & HTML Templates for Domain Parking
What is Domain Parking?
Domain parking is the act of leveraging advertisements on a web domain in order to generate revenue while that domain is dormant. By parking a domain, you make money based on how many users land on your site and click the advertisements. Another...
What is Web Hosting and How Does it Affect Your Website?
In the world of internet marketing, websites play a crucial role. Given their importance, it is necessary to know how they work and to understand the factors that influence their success. So this article explains what a hosting service means, the role it plays in web...
Web Designers in Lagos — A Shortlist of The Top 5
Your choice of Web Designer or Web Design Agency can either make or break your business, that is why it is very crucial for you to hire the best web designer in Lagos for your Lagos-based business.
You may be tempted to ask “Why choose a Web designer in Lagos for my...