Understanding, choosing, and implementing a Brand Architecture for your company is one of those hard things you have to do to make every other thing easier. And yes, creating and managing a brand architecture is very hard (and that is why we wrote this article.)
Creating and managing a brand isn’t difficult because it involves creating something convoluted, but because it involves simplifying...
2019 was a great year for Tiger Woods. He got his 15th major win, and also won his fifth Master’s.
This was a huge moment for Tiger Woods, but he wasn’t the only one winning and celebrating.
Shortly after Tiger Woods was declared victorious, Nike dropped a video online starring Woods.
The effect of this was a complete sellout of some of the Woods-branded cloths on the Nikes Website....
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