Why I Stopped Using CorelDRAW After Over Ten Years
My name is Yusuf. I hold multiple roles at Branditechture, but for the relevance of this article, I’d say that I am the Design Lead. I’ve been using the CorelDRAW Graphics Suite since version 12 — for over ten years in a row, but I have mainly used DRAW (or...
How To Align Your Brand With Your Brand Strategy
The inability of a brand to keep an alignment with its brand strategy is why most brand strategies fail. As one might expect, the difficulty in aligning your brand with your brand strategy is often due to one or a combo of more than one problem, but we have identified some...
How to Optimize Your Facebook Profile for Quality Leads
Have you ever wished your personal Facebook profile could turn into a money-spinner for you? Or perhaps, you are just wondering how to go about it.
You just need to learn how to optimize your Facebook profile for quality leads.
Facebook discourages people from using their...
6 Telltale Signs Of A Bad Graphic Designer
Although the vast majority of business owners do not understand the importance of graphic design in their business, there is no denying that businesses can hardly survive without the use of compelling visual media like flyers, banners, newsletters, promo videos, and in many...
The Role of Colours in Advertising
The colours you choose for your advertisement are more essential than the ad’s actual content. The reason for this is that the colours (and pictures) attract the attention of the consumer, causing them to read your advertisement. According to the website...
A Very Brief History of TV Advertising
In today’s article, we shall dig deep into the history of TV Advertising, as we look to uncover some of the events that unfolded prior to the modern adoption of TV as an advertising medium.
It All Started With Radio
Old radio, Winschoten. Image Credit: Donald Trung...
Here’s A Forecast of Top Graphic Design Trends for 2022
Are you curious about the trends that will shape the creative design industries in the coming year? Here are the top creative trends we foresee for 2022.
Now that another year has come to an end, many interesting creative design trends have emerged in 2021, including the...
4 Strong Reasons Why Your Small Business Should Blog
Your small business needs to start blogging, but there’s a catch…
Doubt.
Yes, I have seen more than enough small businesses cast doubts over the marketing of their goods and services, and in most cases, this has to do with money. Well, this may be associated to...
Ad of the Day: Salvation Army Throws Shade at Balenciaga’s ‘Destroyed Shoes’ Collection
Salvation Army took to their newly-launched website trulydestroyed.com, to unveil a new collection of limited-edition shoes which were previously worn by homeless people. It took inspiration from the latest collection from Balenciaga which features ‘destroyed’...
Re-imagining Apple’s Classical ‘Silhouettes’ Campaign with Harry Styles
https://youtu.be/LkRoRQAkelI
Apple revealed a creative new twist to its famous ‘Silhouettes’ campaign today. The new iteration, which stars pop’s golden child Harry Styles, highlights AirPods with Spatial Audio.
The advertisements, which are an ode to the...