This post was last updated 1 week ago by Yusuf Odukoya.
Although the vast majority of business owners in Nigeria do not truly understand the importance of graphic design in their business, there is no denying that businesses can hardly survive without consistently churning out compelling visual communications and ad copies – Well, at least, for businesses who want to remain in business for a long time to come.
A quick look at the social media profiles of established companies like MTN, Smile Communications, Access Bank, Sterling Bank, Dano Milk, Dangote, etc., might help you better understand the points made above.
For those business owners who appreciate the role of great visual communication design in their marketing efforts, it’s almost always a pain when sourcing for a dependable graphic designer who will align with their business goals.
How do you save precious productive hours and avoid headaches while searching for a reliable design partner? Fortunately, I would help you identify and interpret 6 telltale signs of a bad graphic designer, and how you can avoid them.
In this article, I am going to assume that the subject (the designer) is a male. Keep reading below
He gets angry or rude when criticized
A bad designer would always take criticisms personally – be it constructive or otherwise. He may also get downright rude and uncooperative with you.
He completely lacks basic time management skills.
He is a big-time procrastinator and always find excuses to postpone deadlines which were earlier agreed upon. Repeated display of this behaviour indicates that your project might be in wrong hands.
He neither ask you questions nor advises you
Business owners need graphic designers not only for their artistic abilities, but also to bring their fresh, creative contributions into the projects they work on.
For example, if you hire a graphic designer to do a logo or ad banner for your company and he accepts your first and subsequent ideas without question, chances are he does not even care about the success of your campaign.
A good designer should know when to respectfully say, “No” and make collaborative efforts to lead clients from bad ideas to good ones.
It’s not uncommon for a client’s initial idea to not be the best solution.
So, if he doesn’t show the good quality described above, you might be working with a fridge. 😂🤣
He tries too hard to get simple things done
It is very common to encounter entry-level designers who falsely boast of having that (professional) experience your project is in dire need of, only for you to find out that he is just a rookie trying to learn on the job.
Another possible reason which is not due to a lack of experience is having too many jobs than he can possibly handle at once. This makes him burn out pretty fast, thereby showing less dedication to your work.
A good designer should always strive for transparency between him and his client in order to avoid that disappointing experience.
He makes too many spelling and grammatical errors
If he finds it difficult to send three chat bubbles without making at least, one unforgivable spelling error, you should avoid working with him especially if the project in view is a large editorial design, proposal, or a presentation.
He does not have a portfolio
This is perhaps one of the most prominent red flags.
How do you trust a designer who cannot furnish you with a profile of his/her previous works?
No social media pages and no websites? Well, in short, you shouldn’t.
Most people who ignore this red flag have had to part ways with their money in exchange for no real value.
In many cases, you may even get blocked immediately after making some part payment to such designers.
Let me know in the comments if you have any questions.