Your small business needs to start blogging, but there’s a catch…
Yes, I have seen more than enough small businesses cast doubts over the marketing of their goods and services, and in most cases, this has to do with money. Well, this may be associated to the high cost of traditional advertising methods and the possibility of not breaking even.
You may have hired someone to assist with web design, copywriting, and overall branding of your small business, but have you considered engaging a professional to create (and manage) a long-term SEO campaign for your small business website? Are you really prepared to invest that much money?
I understand that traditional marketing is expensive, and if it’s done incorrectly, you might as well flush those dollars down the toilet.
So, what is the solution?
How can a small business like yours spread the message without taking on more financial risk than necessary?
How can a small business advertise while saving money?
By establishing a blog!
Here are four strong reasons why your small business should start blogging right away…
1. You Will Be Found On Google Search Results
Marcus Sheridan’s work for River Pools and Spas is something I would always admire.
If you’re unfamiliar with this story, he and his partners helped resurrect a company that had been severely hit by a financial crisis in 2008. You can read the full case study in detail here.
I won’t go into too much detail, but they began blogging by responding to client questions. The answers to those questions were turned into blogs based on honesty, detail, and long-tail keywords.
What exactly is Marcus Sheridan’s philosophy? “They inquire, and you respond.”
River Pools and Spas was not a new firm, but they were having trouble, and blogging helped them out! The company is booming, and the site now dominates the search result pages in their industry.
This is a blueprint you might follow, and it could be just what you need to get the search engine results you want.
So let’s get started…
a.) Familiarize yourself with long-tail keyword techniques.
b.) Look at your own business plan and start making keyword plans there.
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c.) Conduct a positioning, naming, and tagline exercise. Even if you like your present name or slogan, you’ll be surprised at how many topic ideas you may come up with.
d.) Think about particular questions your ideal consumer may ask using the River Pools methodology.
e.) After that, make a post editorial calendar.
f.) If you’ve already started building your website, ensure that it’s built with WordPress.
2. Blogging Acts as a Catalyst for All Other Marketing Activities
Consider that for a moment. You have the beginnings of something extraordinary if you take the time to go through the procedures above and come up with 10 or 20 or 30 great blogs.
Have you heard of the word “repurposing”?
So, let’s say one of your blog posts is titled “7 Top Trends in (your industry) That Your Business Should Pay Attention To.”
With the above titled post, you’re not precisely pitching your business (which is fine), but you are commanding some authority in your industry by simply recognizing trends that potential customers should and will be interested in…
Blogging is a fantastic driver for smart marketing! It’s just imperative that you get started.
3. Blogging Can Help Bring Your Brand Into Limelight
As more relevant content gets added to your website, Google, as well as your potential clients, start to notice you more often.
If you’ve already taken the time to define your brand, blogging will help you polish it even further. The iterative nature of the process makes this unavoidable, and believe me, this is a good thing.
Why is that…
a.) Your brand is always evolving. You may have positioned your goods or services expertly, but the more you write, the more refined you’ll get, like a potter spinning clay into a lovely vase.
Spinning it. Working on it. Refining it.
Blogging keeps the process running, which is fantastic in a number of ways.
It’s similar to creative juice for your business. Your website is the mixer, and each new post is a fantastic addition to the mix.
b.) Your product is seen by your ideal consumer (in a different light than your competitors). Even if you and your competitors are both offering the same service, you’d edge them out with a blog. And if at all they do have a blog too, you can certainly gain more visibility by posting relevant SEO content more often.
Get to work while your competitors eat your dust. (They’re the slackers who don’t grasp it.)
4. It’s the Most Effective Way to Find Brand Evangelists
Customers are “emotionally moved” by brands like Apple in a variety of ways, thanks to their brand equity.
Many successful small and medium-sized businesses follow suit… They try to figure out how consumers think, research, and buy things, and then build a brand experience around that. This creates a fervent fan following that promotes the brand aggressively — a phenomenon known as brand evangelism.
“Material marketing is the art of generating relevant and interesting content in a consistent fashion to a targeted customer, focusing on all stages of the buying process, from brand recognition through to brand evangelism,” says Joe Pulizzi, founder of the Content Marketing Institute.
That is unarguable.
Blogging is an example of content marketing. If done correctly, you may find that more than a few people are eager to tell the world about what you have to offer.
There you have it – four solid reasons for your small business to blog.
It’s time to get to work!
Need us to set up a blog for your business? Head on to the “Let’s Build Your Website” section and we would email you an invoice within 24 business hours.