Did you know that the majority of the data you consume today was created in the last two years? Within the next two years, roughly 1.7 megabytes of data will be generated for every human being on the planet every second. That’s fantastic news for content writers that use enormous volumes of data (known as Big Data) to create engaging content.
When your site’s traffic grows as a result of relevant content, new advertising opportunities open up. Content writers, in turn, contribute to this vast source of information.
What is Big Data?
Big Data is a large collection of data that is rapidly growing in volume. It’s a data set that’s so large and complex that no traditional data management tools can effectively store or process it. Big data is similar to regular data, except that it is much larger and keeps growing at an exponential pace.
How does Big Data impact content writing?
When Big Data presents the numbers, it’s very easy for content writers to get tempted to employ means with which can make the algorithms increase their impressions and click-through rates rather than creating amazing content that humans love to read (which increases traffic quality and boosts CTR).
The ultimate goal of any content writing campaign is to provide relevant and appealing information while advertising a product or service. But is it that simple? Unfortunately, the answer is No.
Original content is increasingly getting difficult to come by in the majority of cases, but in spite of that, Big Data can still help generate unique topics for content writing, and here is how;
1. Comparing Stats Can Give Rise to New Information
Big data refers to information that can be analysed.
For example, the online dating service OKCupid.com analysed five years of data to examine the relationship between race and attraction, as well as men and women’s dating preferences and how they have changed over time. The information was useful for further study, and it was a decent attempt to understand users’ preferences.
Everything checks out in terms of content: it presented new (arguably intriguing) information, opened up new conversations on race preference in dating, and still allowed them to market their service.
2. You can use Big Data to figure out which audiences to target with your content.
When you’ve found your voice as a content writer, you may use demographics like age, gender, ethnicity, employment status, education, income, geography, and interests to segment your target audience. With this knowledge, the content you create functions as a two-way street for both you and the consumer.
You will be able to better understand and respond to your customers’ demands, while your target consumers will be introduced to your products or services and will be more inclined to respond to you than if your articles were sent to just anyone.
3. Big Data Assists in the Development of User Personas
User personas are archetypal users whose aims and traits mirror and represent that of a larger group of people. A persona is usually given as a virtual user profile, with data like habits, interests behavioural patterns, goals, talents, attitudes, and other background information
Content Writers typically create user persona templates that include a few fictional personal details to make the persona a realistic character.
Large amounts of data may benefit your site’s SEO, but keep in mind that the material you provide isn’t for computers – it’s for humans.
You can utilise statistics to develop a profile of your target audience, and transforming data into a person can help you communicate more clearly with your audience.
4. Big Data Analysis Leads to New Insights
Writing content is difficult in and of itself, but it becomes even more difficult when you try to make it interactive for your viewers. Because data comes from three main sources on the internet (streaming, social media, and publically available sources), soliciting input or comment from your readers can help you gather additional data and perhaps spark new content ideas while staying true to your content marketing objectives.
For better or worse, Big Data analysis has altered the way we get information. However, we can be certain that this aids marketers in content creation.
We offer impactful content research and writing services. So, if you want to leverage content writing but are unsure how to make it work for your business, start HERE.