20 Content-Generation Ideas for Your Brand’s Marketing
By now, you may have noticed that you’d typically get more reactions and engagements whenever you upload funny and less-salesy content versus when you post an advert of a product or your entire business.
The problem is not far-fetched; people hate advertisements....
Website vs Homepage vs Landing Page: Which is Correct?
What is the difference: having a landing page created versus having a website created? Sometimes, this is a case of popular parlance versus correct terminology.
Companies and freelancers face the constant challenge of professionalizing their external image. If you search the...
CMO of Mike Tyson’s Cannabis Brand, Tyson 2.0 Reveals Plans to Take the Brand Higher
Jackie Guarini, who happens to be the inaugural Chief Marketing Officer for Mike Tyson’s new cannabis brand, Tyson 2.0, has revealed her plans to take the brand higher than ever. As the company is eyeing the US and Canada expansion, Guarini speaks on direct-to-consumer...
Common Internet Marketing Mistakes Business Owners Make
As a consequence of the rise of the internet, businesses worldwide — both big and small, have been forced to admit that internet marketing is no longer a secondary consideration to traditional media because it provides a statistically backed and more accurate method of...
Delivering on Your Brand Promise is Key to Your Brand’s Success
So you’ve been working hard to grow your small business. You’ve centred your efforts around marketing. You’ve gone out there and posted on social media sites like Facebook, Instagram and Twitter. Your brand story and mission has been shared on all of your...
6 Underrated Habits That Can Grow Your Brand by 500%
Starting and managing a small business brand is no child’s play. Based on data seen on the US Bureau of Labor Statistics, around 20 percent of small businesses fail after their first year of launch, and around 50 percent fail by their fifth anniversary.
Those are some...
8 Ways Your Small Business Can Benefit From Branding
Hello there :), I’m sure you must have heard a lot about branding and brand identity by now, eh?
For ages, businesses have used branding to give their products and services a unique identification and feel.
This process may involve having a specified name, symbol or...
How to Create and Manage Your Brand Architecture
Understanding, choosing, and implementing a Brand Architecture for your company is one of those hard things you have to do to make every other thing easier. And yes, creating and managing a brand architecture is very hard (and that is why we wrote this article.)
Creating and...
What To Do When Your Brand Gets Messed Up
Believe me, It is never a fun experience when you unintentionally choose an unfortunate brand name, especially when you gave it your best shot all through the brand discovery and naming process. One of the very first steps before establishing a business is to search for a...
Why Fashion Nova was Built on Shopify
Fashion Nova (www.fashionnova.com) is one of the world’s leading fast-fashion and lifestyle companies known for delivering the season’s hottest looks to millions of consumers across the world. It is a Los Angeles-based e-commerce firm that basically operates...