The Top 7 Essential Elements Every Small Website Needs
Just imagine a prospective client or customer landing on your website for their very first time. Your website has a few seconds to create an impression. In the world of websites, the first impression is often the last impression. That is to say that their first experiences...
Beauty Branding: How To Come Up With A Name for Your Beauty Brand
Not everything is rosy when starting a beauty brand, and brand naming is one of them — You’d need to brainstorm and conclude on a brand name to use, complete the business registration process with the corporate registry, set up your office or workspace, set up social...
What Comes Next After Getting Applicants For Your Job Offer?
Many recruiters believe that finding qualified candidates is the most difficult part of the recruitment process. While it may be challenging, it is merely the beginning of a critical business process. Even once candidates have been shortlisted, recruiters must maintain the...
How to Build and Grow a Unique Brand
As thousands of businesses try to make a name for themselves worldwide, building a unique brand identity has become crucial for your business to stand out and distinguish itself from other competitors.
“Brand” and ”Logo” are two very different terms, yet...
What Is Microsoft HoloLens and What is it Used For?
The Microsoft Hololens 2
Microsoft HoloLens is a completely self-contained, wireless, holographic computer. It enables users to take a look at what is known as “mixed reality”. This means that people with Microsoft HoloLens can see digital content – so-called holograms...
Is WooCommerce as good as Shopify?
So, you are finally ready to create your own online store and it is time to make a choice that will shape your online business: your e-commerce solution.
There are dozens of other solutions on the market, but WooCommerce and Shopify are by far the most popular e-commerce...
Improve Your Social Media Brand’s Health With These 5 techniques
Brand health is a metric that measures how customers perceive and interact with your company. So if you want to know how healthy your brand is, look no further than social media, where someone, somewhere, will be talking about it.
Mike Baglietto, global head of market...
Treating Customers Like You Met at a Party: Crazy Lead Conversion Secrets
As opposed to interrogative surveys, conversational marketing produces better data, insights, and ultimately, better lead conversion results. This was the key message from a recent panel session carried out by popular marketing publication, The Drum.
Epiphany RBC’s...
Download The New Meta Logo (PDF, PNG, JPG)
Facebook, Inc. has just changed its name to become “Meta, Inc.,” but will also be referred to as Meta Platforms, Inc.
Apparently, the name change will concern the parent company for reasons of clarity, but the name of the various social networks, including...
20 Content-Generation Ideas for Your Brand’s Marketing
By now, you may have noticed that you’d typically get more reactions and engagements whenever you upload funny and less-salesy content versus when you post an advert of a product or your entire business.
The problem is not far-fetched; people hate advertisements....