Why Your Startup Needs A Brand Champion
Your brand promises something to consumers, and in my previous article, you learned how to align your brand with your brand strategy. How would consumers believe your brand promise if your own employees don’t even align with your brand strategy? You’ll need a brand...
Best WordPress Themes & HTML Templates for Domain Parking
What is Domain Parking?
Domain parking is the act of leveraging advertisements on a web domain in order to generate revenue while that domain is dormant. By parking a domain, you make money based on how many users land on your site and click the advertisements. Another...
Web Designers in Lagos — A Shortlist of The Top 5
Your choice of Web Designer or Web Design Agency can either make or break your business, that is why it is very crucial for you to hire the best web designer in Lagos for your Lagos-based business.
You may be tempted to ask “Why choose a Web designer in Lagos for my...
CMO of Mike Tyson’s Cannabis Brand, Tyson 2.0 Reveals Plans to Take the Brand Higher
Jackie Guarini, who happens to be the inaugural Chief Marketing Officer for Mike Tyson’s new cannabis brand, Tyson 2.0, has revealed her plans to take the brand higher than ever. As the company is eyeing the US and Canada expansion, Guarini speaks on direct-to-consumer...
Personal Brand or Corporate Brand; How To Choose.
Coming to a final decision of how to professionally present oneself to the world can prove to be a confusing task. You certainly have multiple questions running through your mind and seeking clear answers; Should I have a personal brand? Do I need a personal brand? What’s the...
The 27 Common Causes Of Brand Failure
“What is wrong with us?! But we’ve done everything possible!” — This is an emotional question on the lips of many business owners whose business keeps taking a nosedive.
Earlier on Branditechture Blog, we identified ways in which you can align your brand...
How To Align Your Brand With Your Brand Strategy
The inability of a brand to keep an alignment with its brand strategy is why most brand strategies fail. As one might expect, the difficulty in aligning your brand with your brand strategy is often due to one or a combo of more than one problem, but we have identified some...
Factors To Consider When Naming A Brand
A brand name is often the first thing that people come in contact with. It presents you with a golden opportunity to make a good first impression.
The real question remains whether you want your target audience’s first encounter with your brand to be original,...
7 Amazing Microcopy Tips For UX Designers
Using the right words can make all the difference when it comes to user experience (UX).
Let’s imagine you designed an e-commerce app. With just a few words, a user can either establish enough connection to make a purchase right away, or they may decide to avoid...
10 Basic Services To Be Included In Any Website Design
Your website needs to be created or updated, however, you are unsure of what to look for in a web design firm. You begin your search online only to discover that many web design firms provide a variety of services.
It’s not about creating a gorgeous website in...