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Shutterstock Acquires Envato in Groundbreaking Creative Powerhouse Merger

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In a groundbreaking move that is set to reshape the creative content landscape, Shutterstock, a leading global creative platform, has entered into a definitive agreement to acquire Envato, a leader in digital creative assets and templates. This strategic acquisition promises to be a game-changer, combining the strengths of two industry titans and unleashing a wealth of opportunities for creatives, brands, and businesses worldwide.

The Envato Advantage: Unlimited Creative Content at Your Fingertips

At the heart of this acquisition lies Envato’s flagship product, Elements – a creative subscription service that offers unlimited downloads of a diverse array of assets, templates, and more. Elements has gained a reputation as an intelligent creative companion, empowering creatives to bring their visions to life and leave a lasting mark on a global scale.

With Envato Elements under its wing, Shutterstock will complement its existing offering with a leading unlimited multi-asset subscription, catering to the ever-growing demand for a comprehensive creative solution. This acquisition expands Shutterstock’s reach into faster-growing audiences, including freelancers, hobbyists, small businesses, and agencies.

A Fusion of Creative Forces

The combination of Shutterstock and Envato promises to be a powerful force in the creative content industry. By joining forces, the companies will:

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  • Bolster Shutterstock’s subscriber base to a staggering 1.15 million, more than doubling its current reach.
  • Enhance Shutterstock’s content library with an impressive 10 million images, 6 million videos, 1 million audio clips, 0.5 million templates, and 0.2 million graphics and fonts.
  • Diversify Shutterstock’s offerings into new content types, including code and web themes, product mock-ups, fonts, and templates for slides, PowerPoint, Keynote, WordPress, video, social media designs, gaming, podcasts, and print-on-demand.

A Shared Vision for Creativity and Innovation

“We’re thrilled about this transaction and looking forward to welcoming the Envato team to Shutterstock,” said Shutterstock CEO Paul Hennessy. “Envato is perfectly positioned to serve a growing customer need for an unlimited multi-asset subscription to a library of creative content, with an emphasis on videos, audio, graphics, fonts and templates. By extending our reach to faster growing audiences and into additional content types, this acquisition will help Shutterstock fulfill its mission of connecting customers to the content they need, wherever they are so they can create, build and share their next big idea.”

Envato CEO Hichame Assi shared his excitement, stating, “Since its humble beginnings in a Sydney garage, Envato has generated more than $1.3 billion in earnings for its author community and scaled to 650k subscribers. I feel an immense sense of pride in the team for achieving this global scale as an independent business. As we enter this next chapter, we remain laser focused on empowering the creative community to thrive and excited to achieve this shared goal with Shutterstock.”

A Promising Future for Creatives and Customers

With this acquisition, Shutterstock and Envato are poised to redefine the creative content industry, delivering unparalleled value and empowering creatives and businesses alike to bring their boldest ideas to life. As the companies embark on this exciting journey, their shared commitment to innovation, creativity, and customer satisfaction will undoubtedly shape a future where limitless possibilities await.

Stay tuned for further updates as this groundbreaking merger unfolds, promising to unlock new horizons in the world of creative content.

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