How to Use Brand Clarity to Improve your Marketing Message
What is Brand Clarity?
Brand clarity refers to the way your brand works in general. It covers every little detail of your brand, including design and customer experience. Your brand strategy, brand story, brand attributes/values, brand personality, brand positioning, and...
What Comes Next After Getting Applicants For Your Job Offer?
Many recruiters believe that finding qualified candidates is the most difficult part of the recruitment process. While it may be challenging, it is merely the beginning of a critical business process. Even once candidates have been shortlisted, recruiters must maintain the...
What Is Microsoft HoloLens and What is it Used For?
The Microsoft Hololens 2
Microsoft HoloLens is a completely self-contained, wireless, holographic computer. It enables users to take a look at what is known as “mixed reality”. This means that people with Microsoft HoloLens can see digital content – so-called holograms...
Treating Customers Like You Met at a Party: Crazy Lead Conversion Secrets
As opposed to interrogative surveys, conversational marketing produces better data, insights, and ultimately, better lead conversion results. This was the key message from a recent panel session carried out by popular marketing publication, The Drum.
Epiphany RBC’s...
20 Content-Generation Ideas for Your Brand’s Marketing
By now, you may have noticed that you’d typically get more reactions and engagements whenever you upload funny and less-salesy content versus when you post an advert of a product or your entire business.
The problem is not far-fetched; people hate advertisements....
Best WordPress Themes & HTML Templates for Domain Parking
What is Domain Parking?
Domain parking is the act of leveraging advertisements on a web domain in order to generate revenue while that domain is dormant. By parking a domain, you make money based on how many users land on your site and click the advertisements. Another...
Website vs Homepage vs Landing Page: Which is Correct?
What is the difference: having a landing page created versus having a website created? Sometimes, this is a case of popular parlance versus correct terminology.
Companies and freelancers face the constant challenge of professionalizing their external image. If you search the...
An Open Interview With Yusuf, Owner of Branditechture
In an emotional interview, Yusuf Odukoya openly discusses his background, struggles, and how he’s been able to stay afloat with KC Onwuka of Nigeria Profiles.
ℹ️ This article first appeared on Nigeria Profiles
Let’s get to meet you.
My name is Yusuf Odukoya. I am a...
CMO of Mike Tyson’s Cannabis Brand, Tyson 2.0 Reveals Plans to Take the Brand Higher
Jackie Guarini, who happens to be the inaugural Chief Marketing Officer for Mike Tyson’s new cannabis brand, Tyson 2.0, has revealed her plans to take the brand higher than ever. As the company is eyeing the US and Canada expansion, Guarini speaks on direct-to-consumer...
Delivering on Your Brand Promise is Key to Your Brand’s Success
So you’ve been working hard to grow your small business. You’ve centred your efforts around marketing. You’ve gone out there and posted on social media sites like Facebook, Instagram and Twitter. Your brand story and mission has been shared on all of your...