A brand name is often the first thing that people come in contact with. It presents you with a golden opportunity to make a good first impression.
The real question remains whether you want your target audience’s first encounter with your brand to be original, intriguing, engaging, or you don’t mind taking a “little risk” by going for a brand name that may easily sound...
Branding Vs Marketing — 7 Differences No One Told You
Branding and Marketing are two interconnected terms that are sometimes erroneously used interchangeably due to their subtle differences.
Here are seven big differences no one has probably told you before;
*The questions below may help explain these points in an intuitive way.
These days, it is quite common to see a lot of freelancers and small business owners worry about the low number of followers they have on their social media pages. This has nudged me to write down my thoughts on this topic.
DISCLAIMER: My thoughts on this topic are somewhat biased and reflect my own views
Why you don’t need a huge social media following
While a lot of...
Every day, thousands of WordPress-based websites are released into the World Wide Web. However, the majority of those websites are just like any other website; they end up at the bottom of the pecking order, and they suffer from having very little to no influence.
I have carefully prepared this WordPress website pre-launch checklist to guide you on how to make your WordPress-based...
Have you ever wished your personal Facebook profile could turn into a money-spinner for you? Or perhaps, you are just wondering how to go about it.
You just need to learn how to optimize your Facebook profile for quality leads.
Facebook discourages people from using their personal Facebook profile primarily for commercial gains, but you can still use your Facebook profile to indirectly promote...
As several hundred million businesses try to make a name for themselves worldwide, building a unique brand identity has become crucial for your business to stand out and distinguish itself from other competitors.
“Brand” and ”Logo” are two very different terms, yet they are often used interchangeably.
Although a logo can be regarded as the...
Using the right words can make all the difference when it comes to user experience (UX).
Let’s imagine you designed an e-commerce app. With just a few words, a user can either establish enough connection to make a purchase right away, or they may decide to avoid further interaction with your entire user interface, leaving their cart empty or abandoned – It all boils down to the...
What is JPEG?
JPEG, also known as JPG, stands for Joint Photographic Experts Group.
It is a standard image format used for compressed image data.
Despite the huge reduction in file size as a result of the compression, JPEG images can still maintain reasonable image quality.
This compression allows JPEG files to be used widely on the Internet, most...
What is Google My Business?
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Google Search and Google Maps.
New customers are the lifeblood of your business, and in order for your business to grow, you need a steady supply of fresh customers month after month, year after...
Your business is our business, that’s why we invest our time and money in writing detailed guides like this.
In most countries, self-employment is the only realistic way of keeping mind and would together, and statistics have gone further to prove that to us.
An estimated total of 81.29% of the working population in Nigeria are self-employed, according to the...
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