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Los Angeles-based cosmetics brand, Milani Cosmetics posted a short TikTok video on Friday, 27th of May, 2022, exposing Amber Heard’s perjury.
Johnny Depp and Amber Heard began dating in 2012, and got married in 2015. Unfortunately, the ex-couple had to face a divorce in 2016, with Amber alleging he (Johnny Depp) had physically abused her, usually under the influence of drugs and alcohol.
Amber Heard has seemingly been caught in a perjury after her lawyer Elaine Bredehoft claimed the actress truly suffered from multiple counts of domestic violence from Johnny Depp, but she always used a makeup product called All In One Correcting Kit by Milani Cosmetics to cover up the bruises that Johnny Depp allegedly inflicted on her.
Fortunately, the cosmetic brand stood up for Johnny Depp by debunking the claim. The fault with the claim is that the product (All In One Correcting Kit) which Amber Heard claimed she used to cover her bruises was NOT launched until 2017. The brand confimed that the product was launched a little over a year after the divorce had taken place.
The TikTok video posted by on Friday Milani Cosmetics explained that the makeup kit displayed by Heard’s lawyer would never have been available before 2017, emphasizing that the alleged abuse occurred before the launch of their All In One Correcting Kit.
@milanicosmetics You asked us… let the record show that our Correcting Kit launched in 2017!👀 #milanicosmetics ♬ International Super Spy – dylan
While Amber’s attorney didn’t specifically name Milani Cosmetics in court, she held up the makeup kit as an evidnece, attempting to convince the jury that she (Amber Heard) carried that product every day in order to hide her bruises.
Although, it is possible that Bredehoft was just using the product as an illustration of the type of makeup Amber used during the abuse, but it’s also very possible that they were just lying about the abuse altogether.
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The Aftermath
The high-profile trial resumed in a court in Virginia on Monday, 30th of May, and Depp was successfully able to prove that indeed, the the article titled “I spoke up against sexual violence — and face our culture’s wrath” written by Amber on the Washington Post– in which she accused him of domestic abuse — was a defamation of character.
Depp had always denied and stood against Amber Heard’s allegations from the beginning and he sought a minimum of $50 million in damages as compensation, plus a punitive award of at least $350,000, along with the court costs and attorneys’ fees he had incurred.
On Wednesday afternoon, a verdict was reached as Johnny Depp finally came out on top to win the court case against Amber Heard.
The jury determined that the greater weight of the evidence shows that statements made in Amber Heard’s 2018 Washington Post were false and made with a malicious intent to harm Depp.
Compensations
Amber Heard’s was declared guilty of defamation and Depp was awarded $10m in compensatory damages, as well as $5m in punitive damages – a number that will be reduced to $350,000 pursuant to Virginia State law.
The court awarded Depp $10m.
Amber Heard’s Punishment for Defamantion and Perjury
As of yet, it is unknown whether Amber Heard will face jail term for the said offence. Follow the story on your favorite news source for updates.
Branding Lessons to Learn from Milani Cosmetics
After the incident, Milani Cosmetics enjoyed a positive PR, thereby automatically recieving worldwide support, and recording new sales. The Tiktok video has over 5.6Million views on Tiktok as at the time of publishing this article and their followers increased by more than 200%. With all that being said, here are branding lessons to learn from Milani Cosmetics;
- Have a visual identity for both your organization and products. Without that, you will find it difficult to be represented on all levels.
- Always aim for positive PR — Negative PR require so much effort before you can overturn and make good use of it, there’s also a risk of permanently damaging your brand image or brand equity.
- Always stand up for a good humanitarian cause. This is why you see big brands having a Foundation or non-governmental arm. e.g. Bill Gates Foundation. You don’t have to run an NGO, can start yours on any scale, just the way Milani Cosmetics. They didn’t keep silent and watch a human suffer in vain, instead, they have done good by acting as an unofficial witness using their social media platforms.
- Stay focused and be consistent with your marketing strategy, but make sure you are doing the right thing. Only one event or post can make your business go viral and record massive sales.
- Stand up for the truth. Don’t ever allow your brand to be used for illegal pursuits.
I hope you enjoyed reading this. Please share your sentiments in the comments. See you next time!
