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SUMMARY:
Liverpool FC players Joe Gomez, Caoimhn Kelleher and Adrián have all revealed their mental health stories. The trio were featured in Nivea Men’s recent Strength in Numbers commercial campaign in collaboration with Talk Club, a mental health organization. This follows the previously released ‘Strength in Numbers’ ad which was shot in freestyle fashion inside of Anfield’s changing rooms.
As part of a Nivea Men’s Strength in Numbers commercial campaign, Liverpool FC players Joe Gomez, Caoimhn Kelleher, and Adrián have revealed their mental health stories to inspire others.
It follows the previously released ‘Strength in Numbers’ ad, which was shot fully unscripted in Anfield’s changing room. It shows how the question helps men quantify and communicate their sentiments by having them utilize a scale of 1-10 to describe the extent of their depression.
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Kelleher discusses his troubles relocating from Ireland at the age of 16 and missing home while Adrián recounts being out injured and how it affected his mental health.
In support of the initiative, the players exchange their customary squad numbers for jerseys bearing a number according to how they felt on the scale.
Digitas UK is the digital agency behind the campaign, and the goal is to open dialogues and challenge the narrative that perceives men talking up about their mental and emotional health as a sign of weakness.
The ad was created in collaboration with the mental health organisation, Talk Club, to encourage men to take care of their mental health by talking about how they are feeling more frequently. It will be distributed through digital and social media, as well as match day programs and emails to Liverpool FC fans.
Emma de la Fosse, CEO of Digitas UK, said: “‘How are you, out of 10?’ is a simple but powerful way to help men talk about their mental health. This film is a reminder that everyone, even the most mentally strong football players, can struggle at times – but anyone can use this question to start a healthy conversation and check-in.”
Senior brand manager for Nivea Men, Emily Marcham said: “This campaign started with a message for men to show they don’t have to walk a solitary path when dealing with mental health. With the help of Talk Club and Liverpool FC players, we’re pleased to be able to offer a practical solution and tools to help them have those conversations and take care of their mental health.”
