Flutterwave, which have now reclaimed the top spot as the most valuable African payment startup, also unveiled a range of new products and services, including FinTech as a Service for embedded finance, SME business loans for its users, issuing of debit cards, and the inclusion of Apple Pay and Google Pay to its payment options.

Flutterwave’s Old Logo

The famous Flutterwave logo (shown above) has now been confirmed obsolete after the FinTech company announced to the world that it would be wearing a new look. It may, however, take some time for the new logo to be updated across all their media platforms.

Let’s take a look at the new Flutterwave logo;

Flutterwave New Logo

Recall that Nigeria’s largest Telco, MTN, announced a revamp of their logo earlier this week, with their new logo looking all black in a minimalism-inspired design. Well, Flutterwave has taken a different approach by utilizing at least, 5 distinct colours.

A lot of people have expressed their own opinions on the new Flutterwave logo, however, here’s one remark by Dare Adu-Samuels that really stood out:

Butterfly. The movement of a butterfly in flight is called FLUTTER.

The first logo is the side view of a butterfly.

This new logo looks like the view from up.

I quite resonate with that, and since butterflies are typically colourful creatures, it also explains why the new logo has multiple colours. However, as of the time of writing this article, we are still yet to fully see how the new logo would be applied across all their brand assets.

Maria wearing Flutterwave’s old logo at the recently concluded Big Brother Naija edition titled Lockdown

Is the beautiful yellow accent gone forever? We’d have to wait to find out.

User opinions on the new Flutterwave logo.

Since its founding in 2016 by Olugbenga Agboola, Flutterwave has managed to build an army of loyal users. This is the first time the brand would be undergoing a massive revamp in its 5-year history and here’s what users have to say about it:

Flutterwave rebrands their logo.
I am curious to know why they did that.

The multicolor could mean varying service area or core values. The stem stroke has been ditched and the "W" is vivid. More like an inverted m of "Meta"

A font change too

What are your thoughts? pic.twitter.com/bEzaS4RwmT

— Greaterheights  (@greaterheights_) February 19, 2022

I like Flutterwave’s new website but I LOVED the old one because Muster’s logo was on the landing page. Many of the product designers lived in ‘Musters’ at the time, I think. Most of FW folks in the Muster community now are developers.

To them I say: Sneak the logo back in guys!

— Ibraheem Babalola (@IBBabalola) February 19, 2022

That flutterwave new logo no enter Sha .
But I love the animation

— Samuel Idowu (@designbyxam) February 18, 2022

I like the new Flutterwave logo
Omo it looks so good

— Heritage (@alienjooce) February 18, 2022

Flutterwave's new logo 🤌💯

— Tegz (@tega_edeki) February 18, 2022

Conclusion

After reading hundreds of reactions and comments from Facebook and Twitter, the new Flutterwave logo seems to be enjoying a much warmer welcome in contrast to MTN’s new minimalistic logo.

I personally love Flutterwave’s old logo, but what are your own thoughts? Please comment below 😃.

The post Flutterwave Unveil New Look at the Flutterwave 3.0 Event appeared first on Branditechture.

The new logo is already visible outside MTN’s head office address on the N1 Expressway in South Africa.

MTN’s signature white, yellow, and red text on a blue oval has been replaced by a streamlined black on yellow logo.

On a yellow background, the block letters, “MTN” is encircled with a black oval outline around them.

Credit: @MTNGroup

“Y’ello” is written in stylized white letters on the same yellow background.

While the rebranding has started outside of MTN’s Johannesburg headquarters, it will be carried out throughout the company’s international outlets in phases.

The new logo, however, has been updated on all MTN’s social media platforms, including Facebook.

MTN’s updated display profiles on Facebook

Nompilo Morafo, MTN’s Chief Sustainability and Corporate Affairs Officer, said the new look reflects the business’s transition from a telecommunications giant to a technology company.

The new brand will debut on February 27, according to her gist with TechCentral.co.za. She says the new logo is part of the organization’s “Ambition 2025” strategy, which aims to build “leading digital platforms for Africa’s progress.”

MTN has sought over 150 digital specialists in South Africa as part of its quest to become a full-fledged technology services company. Product designers, performance marketers, digital content producers, E-commerce gurus, full-stack developers, Scrum Masters, and business analysts are all needed.

The goal of this rebranding is to influence the public’s perception of MTN as well as its market worth. Short-form video content (MTN Shortz), music streaming (Music Plus), social media (MTN Ayoba), mobile money (MTN MoMo), voice, and data are among the services it now offers.

Public reactions following MTN’s rebrand

MTN’s new logo

While this may look to MTN like a really nice move, it’s certainly going to need some getting used to. Public opinions show that the new logo doesn’t quite connect well with a huge portion of their fan base.

https://twitter.com/JCAdv_WX/status/873111372145479681

I still can't wrap my head around the new MTN logo to be honest. It feels too lazy rather than minimal.

Black, yellow, oval (horizontal), and then MTN with Montserrat.

Not a fan of it, but it will grow on me, I hope.

— Joshuer (@joshuer_x) February 17, 2022

The Old logo is nice compared to the new one. It looks so simple and looks like KOO nyana yabo🥺 the designer wasn't in mood💔🤦🏾‍♂️

— GUDABEATS🎛🎚🎹 (@GudaBeats) February 16, 2022

Damn. That MTN logo is trash

— The apparel/watch/perfume plug 🔌 (@Zawadi__) February 17, 2022

Members of Nigeria’s largest Facebook design community, Naija Graphic Designers have varying and contrasting opinions on the revamp, but expectedly, the majority are rooting for the new logo.

What do you think of the new logo? Let us know in the comments below!

The post MTN’s Rebranded Look is Stirring Public Outrage appeared first on Branditechture.