Data and Audio-Visual Enterprises Wireless, d/b/a Mobilicity, was a Canadian mobile virtual network operator owned by Rogers Communications. Its name was a portmanteau of the words “mobility” and “simplicity”. Mobilicity was one of several new mobile network operators, along with Public Mobile and Wind Mobile, which launched in Canada after a government initiative to encourage competition in the wireless sector. The carrier had over 250,000 Mobilicity subscriptions on May 16, 2013, the day in which Telus announced its failed attempt to acquire Mobilicity. The subscription count decreased to 157,000 by April 2015 according to court documents filed by Mobilicity’s Chief Restructuring Officer in that month. On June 24, 2015, the Ontario Superior Court gave approval for the sale of Mobilicity to Rogers for $440 million CAD at which point Mobilicity became an MVNO operating on the Rogers network.