"Malaysia, Truly Asia" captures and defines the essence of the country's unique diversity. It sums up the distinctiveness and allure of Malaysia that make it an exceptional tourist destination.

There is only one place where all the colours, flavours, sounds and sights of Asia come together – Malaysia. No other country has Asia's three major races, Malay, Chinese, Indian, plus various other ethnic groups in large numbers. Nowhere is there such exciting diversity of cultures, festivals, traditions and customs, offering myriad experiences. No other county is "Truly Asia" as Malaysia.