In 1980, Graham and Goldinger moved to San Francisco and began making unique neckties under the name Summ. Macy's was a client and a buyer there suggested that they put their designs on men's underwear; Macy's sold out the first boxer short design in three days and the company Joe Boxer was born. Graham became well-known for marketing concepts, such as sending Bill Clinton 100 pairs of boxer shorts on his 100th day in office, creating glow-in-the-dark underwear, and running afoul of the United States Department of the Treasury when he silk-screened $100 bills on boxer shorts.^[4] In 1991, Graham was accepted into the Council of Fashion Designers of America