Sunrise Records and Entertainment Ltd., doing business as HMV is a UK-based music and film retailer. The first HMV-branded store was opened by the Gramophone Company on Oxford Street in 1921, and the HMV name was also used for television and radio sets manufactured from the 1930s onwards. The retail side of the business began to expand in the 1960s, and in 1998 was divested from EMI, the successor to the Gramophone Company, to form what would become HMV Group. HMV stands for His Master’s Voice, the title of a painting by Francis Barraud of Nipper, the mixed Terrier listening to a cylinder phonograph, which was bought by the Gramophone Company in 1899. For advertising purposes this was changed to a wind-up gramophone, and eventually used simply as a silhouette. HMV owned the Waterstone’s bookshop chain from 1998 until 2011, and has owned the music retailer Fopp since August 2007.