EasyPizza was a short-lived pizza delivery franchise launched in 17 December 2004, owned by EasyGroup offering a restricted menu and prices that varied according demand. Cheaper pizzas were offered during off-peak periods and could command a premium during popular times. Additional discounts were obtained by ordering in advance rather than for immediate delivery. The pizzas were not freshly made but manufactured centrally then cooked from frozen, limiting customisation. EasyGroup lost a High Court case against EasyPizza, a previously existing London-based pizza delivery chain who successfully accused EasyGroup of bullying and underhanded practices. As of December 2009, EasyPizza ceased to operate their independent franchised stores, and the website offered a referral service to Just Eat, who operate as a third party to a local pizza takeaway and delivery. As of 2017, the only option offered through the easypizza.com site was a re-direct to Domino’s Pizza’s website.