The Advertising Research Foundation (ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners. By providing leading-edge solutions and anticipating the industry’s challenges, we are trusted by over 400 member companies from leading brands, agencies, research firms, media, and tech.their unique network enables them to generate relevant insights, provide a platform for members to share findings, empower members to make impactful marketing decisions, and challenge convention.they help their members be smarter faster and support them in being fearless leaders in their organization and in the future