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Arbeitsgemeinschaft Media
The Media Analysis Working Group ( AGMA for short , proper spelling agma , ag.ma until January 10, 2012 ) is an association based in Frankfurt am Main , which was founded on January 12, 1954 as the Reader Analysis Working Group for the purpose of joint, publishing and to carry out reader analysis across all channels – today media analysis – for the advertising industry. Initially, only reach analyzes were carried out for newspapers and magazines. Due to the emergence of the new medium of television, the community was renamed in 1971. The user analysis has now been expanded to include television, radio, cinema, posters and online media.
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- Total File Size 13.47 KB
- Date Uploaded September 27, 2023
- Categories Association, Media, Media Analysis
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